Infographics

OTC Scar Care Brand Mederna Releases Skin Care Consumer Statistics, New Charity Campaign

Partnered with This Is My Brave for mental health awareness with goals of a $25,000 donation to the organization.

To anniversary its “You Are More Than Your Scar” campaign from last year and continue to support mental wellness and physical acceptance, Mederma is kicking off a new partnership with This Is My Brave, a charity that encourages storytelling to help those struggling with mental health issues such as anxiety or low self-esteem.
 
This year, Mederma will be making a $25,000 donation to the charity to further its mission to empower individuals to share stories of their scar healing journeys.
 
Here are some related statistics:
 

You Are More Than Your Scar

·       The data shows that generally, people are over being ashamed of their scars and imperfections, with 81% of those with scars admitting they wouldn’t feel like themselves without them.

·       61% of respondents said that they’re mentally at a place where they’ve conquered their insecurities and 56% agree that owning their insecurities helps them feel empowered.

·       Most of those who have easily visible scars on their body (42%) said it makes them feel empowered (68%) and unique (80%).

Celebrities & Scars 

·       Many have been inspired by celebrity scar stories like Selena Gomez’s kidney transplant scar (21%), and Seal’s lupus scar (21%).

·       Three in five respondents also said they’d like to see more characters with visible flaws on the big screen and 60% of these respondents said this would help them feel more represented.

·       Respondents said that the top five celebs that own their scars are: Selena Gomez – (21%), Seal – (21%), Jason Momoa – (20%), Joaquin Phoenix – (20%) and Amy Schumer – (19%)


Infographic courtesy of Mederma

 
 

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